Yes, you have to differentiate between the gain setting of the driver and gain in electrons/ADU. Gain [e-/ADU] is the conversion factor, defined as:
gain = number of electrons per pixel / number of counts per pixel
One has to consider that with most (all?) CMOS cameras the driver is scaling the counts, e.g. for a camera with 12-bit A/D converter: from 12 bit to 16 bit, i.e. the driver is multiplying by factor 2^4 = 16.
With ZWO's CMOS cameras, the gain setting is in units of 0.1 dB. With other brands this scale might be different. The plot in the camera manual shows the gain [e-/ADU] vs. gain setting [0.1 dB] of the driver.
When you input the camera gain in Subframe Selector, it can display Median and MeanDeviation alternatively in ADUs or in electrons. However, you will not need that in order to select the good frames as these representations differ only by a multiplicative factor, i.e. the gain.
Bernd